Logo:
A logo is for identification. A good logo can be of any shape or size.
Logo can be a
- Text-based Logo
- Icon-based Logo
- Combination Logo
Logo Design:
A logo should be designed in vector format so that it can be scaled to any size. The logo should be expandable and adaptable to work both in horizontal and vertical formats.
Eg. Vector format logo is useful while creating a Trade show Booth Design.
Text-based Logo:
It is nothing but the logo type. Type represents a text. Example: Google, Disney, Coco-cola
Icon-based Logo:
It is nothing but the logo mark. Icon with possible text. Example: Apple, Shell, Penguin
Combination logo:
It is nothing but the combination of both text and Icon Logo. Example: Burger King, Starbucks
Principles of Effective Logo Design:
- Simple
- Memorable
- Timeless
- Adaptable
- Relevant
Simple
Logo should be simple and unique. Example: Nike Logo
Memorable
It follows the principle of simplicity. A simple and appropriate design makes it memorable. Example: McDonald Logo
Timeless
An effective logo is timeless which endure ages. The logo will be effective for years. It contains Simple Shape, No Complicated Graphics, No gradients, usage of limited colors. Example: Coco-cola Logo
Adaptable
An effective logo should be adaptable to work across a variety of mediums and applications. It should be functional. The best way is to begin designing in black and white. Example: WWF Logo (Logo with bear)
Why Black and White?
The focus should be on shape and the concept. It avoids subject nature of color. If more colors are used it will be very expensive for business to make printing costs.
Relevant
The logo should be relevant and have a planned purpose. A logo doesn’t need to show what a business sells or offers as a service because logo is only for identification. For example, if you are designing a logo for children’s toys store, it would be relevant to use kids font and color scheme. (Example): toysrus logo. Toys "R" Us's logo features a backwards "R", in order to give the impression that a kid wrote it.